To some people Hard Rock Cafe is a rock 'n' roll themed restaurant, but each cafe offers 'one stop shopping' for the rock 'n' roll enthusiast. HRC is an entertainment and retail store that sells food and alcohol. Being able to have dinner listen to a live band, look at price less rock memorabilia and buy a souvenir glass, pin or tee shirt from the ROCK SHOP is a part of an authentic experience HRC provides each guest.
The HRC menu is moderately priced with classic American food. Someone can find the similar food in the same price range one of HRC competitors; Planet Hollywood. HRC provides a something unique by providing a museum of rock history in every cafe and retail merchandise designed by top musicians called Signature Series. They have two loyalty programs, The Pin Club; for their large following of pin collectors and The All Access Card that frequent merchandise and diners can use at every hotel, casino and café.
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