Hard Rock International is one of the most recognized trademarks globally. It has cafes, casinos and hotels in 47 countries worldwide. The integrity of the company has been around since its beginning 40 years ago. Its mission has been “do well by doing good” since 1971. Since then it has been a leader of social responsibility. One of its many philanthropic causes is breast cancer awareness.
October is national breast cancer awareness month. PINKTOBER is Hard Rock’s breast cancer awareness campaign which has been around for 12 years. 10% of all sales of Pinktober merchandise (pins, apparel and bedding) go to The Breast Cancer Research Foundation and The Caron Keating Foundation. The Pinktober merchandise can be found in all cafes and at the Hard Rock website. Cafes also host parties and live music events to raise money for research.
The Hard Rock also has a humanitarian, environmental and entertainment industry philanthropic causes they support. Their mottos are TAKE TIME TO BE KIND (Humanitarian), SAVE THE PLANET (Environmental) and ALL IS ONE (Entertainment Industry). Each of the cafes has one of these mottos posted. The Hard Rock is an example of a business that has gone above and beyond by ‘doing good’ in the global and local community since the day it began. They know and understand that corporate philanthropy is a business strategy that is necessary for success.
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